As head of Mercia Fund Management’s (MFM) Digital and E-commerce Division, Mike’s main focus is to build a portfolio of digital media, gaming and e-commerce EIS and Seed EIS investments. Mike brings over 23 years’ experience in interactive businesses and at multinational games company SEGA, he was CEO for Europe and America presiding over a turnover in excess of £400 million. He was responsible for the re-birth of SEGA as a multi-platform software company and managed the acquisition of several development studios including Sports Interactive, (maker of the Football Manager series) and Creative Assembly, (maker of the Total War series). Mike led the team that transferred Sonic successfully onto digital platforms and launched one of the first ever games for the iPhone – Super Monkey Ball. MFM has a solid track record in supporting businesses in a number of technology sectors, and Mike will channel this expertise and his experience into building a strong digital division to support and mentor innovative young businesses. Mike’s expertise ensures that MFM can offer enviable support to ambitious and dynamic start-ups that require expansion and development capital of £100k to £500k or up to £2 – 5 million as part of an investment syndicate.