Jessica is a growth stage investor and has a strong interest in marketing and business intelligence. She joined Northzone in 2014. Her primary areas of focus are e-commerce and consumer internet. Her portfolio includes Fyndiq, Outfittery, Klarna, Lesara and Matsmart. Prior to joining Northzone, Jessica co-founded HelloFresh, the global recipe kit delivery service with market-leading operations in six markets. At HelloFresh, Jessica spearheaded the global marketing operation, growing the business from scratch to $50 million in 24 months. Being in the fundraising hot seat no less than three times (Insight Venture Partners and Rocket Internet are two of their investors), Jessica learned a thing or two about VC thinking, believing in your own version of a big vision, but most importantly focus over control. Jessica holds a MSc in Economics and Business from the Stockholm School of Economics.