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Andrés Lauer works as digital strategist and referent to the President & CEO Universal Music Central Europe und Deutsche Grammophon. He has specialized in strategy, marketing and media. After studies in Vienna, Mannheim and abroad he founded a publishing firm and worked as head of Marketing for the famefabrik Medienagentur. He developed and supported various Artists and Brands in their career to master the challenges of digital transformation in the media industry.